Dive into what steps you can to create the most accurate personas in 2021.
A persona is a fictional or an imaginary person that represents a segment of your prospects, audience members, or your customers. A persona is typically presented via persona profile that presents characteristics of the persona such as a photo, name, gage group and other attributes. A persona is an effective way to humanize all the data you know about your target audience and customers.
There are many domains that can employ a persona, including system and product design, marketing, sales, digital content creation, and advertising. There are many notable benefits for an organization that uses personas.
1. Identify: Categorize the population of customers, users, or audience members
2. Collect: Gather data about the Identified populations specifically concerning behaviors (or goals, pain points, etc.) and demographics.
3. Segment: Group the population into unique segments based on unique behaviors, goals, pain points, etc.
4. Generate: Produce identifiable complete segments with combined behavioral and demographic data
5. Enrich: Augment each complete segment with individual characteristics, such as photo, and name to create a complete persona profile for each customer segment.
A persona profile is the end product of the persona creation process. There are several layouts that can be used to graphically represents the Persona. A common layout i is usually a single page containing a textual description and a photo. The textual description will include, along with humanizing elements such as name, demographic information (e.g., education, job, age, etc.) and behavioral information (e.g., interests, goals, purchases, etc.).
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